Who We Are

Founded and led by Michael F. White, Alssen Business Development Org., LLC has over 25 years experience building successful medical product, DME and service businesses in the US.

White was part of the leadership team of Sterling Medical Services, one of the innovators and creators of the unit-dose mail-order provider business. Sterling grew to a national multi-faceted business in managed care, chronic patient services and home health distribution through an investment by Coloplast A/S as part of its worldwide chronic care strategy. Sterling was subsequently acquired by Coloplast in its entirety. White then led an effort to scale distribution through a partnership with McKesson Medical, who then bought Sterling from Coloplast. White stayed on at McKesson as part of their business development team. Sterling is now part of Adapt.

Following his departure from McKesson, White and a partner started the first health plan GPO connecting medical product and device manufacturers directly with health plans, using a proprietary methodology to track the data. Medical Spend Management Services (MedSpend) was acquired by Medline Industries and the team helped build Medline’s new managed care business and grew it to one of the leaders in the industry today.

Most recently, White led the innovative Product Division business for Healogics, the largest provider of wound care services in the US with over 600 clinics across the country.

Mr. White is a licensed member of the New Jersey bar and currently of counsel with the law firm Earp Cohn, P.C. located in Cherry Hill, NJ and Philadelphia, PA.

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